Designer Toy Beijing 2027 · International Designer Toy Industry Exhibition

About the Exhibition

Based on Beijing's three national center positioning, capturing the trillion-dollar designer toy market opportunity, the first comprehensive industry exhibition covering designer toys + toys + baby products in Northern China

Industry Background

China's toy and designer toy industry enters the dual trillion era. In 2025, retail sales of ordinary toys exceeded 100 billion yuan, and the collectible designer toy market reached 67.69 billion yuan, up 45.4% year-on-year. It is expected that by 2027, the domestic IP designer toy market will exceed 100 billion yuan, with an average annual growth rate of over 20%, entering a golden period of rapid expansion.

Leveraging Beijing's national strategy as a cultural, technological innovation, and international exchange center, the exhibition connects with the Ministry of Commerce and leading designer toy enterprises, bridging the gap between Southern manufacturing and Northern consumer markets, and bringing together global IP owners, designers, supply chains, and distributors for one-stop matchmaking.

100B+

IP Designer Toy Market Size 2027

100K+

Professional & End Visitors

30K+

B2B Professional Buyers

30+

Core Toy Industry Zones

Exhibition Information

Full Name: Designer Toy Beijing 2027 & Beijing International Toys & Baby Products Exhibition
Date: April 23-25, 2027
Venue: China International Exhibition Center (Chaoyang)
Approved by: Ministry of Commerce, People's Republic of China
Hosted by: China-Europe Economic and Technical Cooperation Association, Shanghai Golden Exhibition Group, Beijing International Exhibition Center, Designer Toy Beijing Organizing Committee
Organized by: Kunqi Runze (Beijing) Consulting Co., Ltd.

Six Core Highlights

Original incubation + supply chain matching + channel expansion + IP licensing + export services - five-in-one full industry chain empowerment

Dual Exhibition, Full Chain

Designer toys and baby products co-hosted, connecting 30+ toy industry zones nationwide, bridging Southern manufacturing with Northern markets for one-stop supply-demand matching.

Precise Audience, Dual Track

B2B professional procurement + B2C experiential consumption dual model, 30,000 professional buyers + 100,000 end consumers, music festivals and artist signings drive on-site traffic.

Capital Strategy, Policy Support

Aligning with Beijing and Chaoyang District's three-year designer toy industry plan, connecting resources from 12 leading enterprises including Pop Mart and 52TOYS.

IP Premiere, AI Led

Global IP premiere center, AI digital designer toy zone, special exhibitions from Palace Museum/National Museum/Sanxingdui, innovation in technology + cultural creativity dual track.

Brand Export, Global Acceleration

The only national-level designer toy export platform in Northern China, with Amazon/TikTok Shop integration, one-stop logistics, compliance, and overseas buyer matchmaking.

North-South Complement, New Landscape

Filling the gap of large comprehensive exhibitions in North/Central/Northwest China, collaborating with Shanghai exhibitions to cover the entire Northern market.

Eight Thematic Activities

Covering seminars, ordering, IP licensing, export, original incubation, and copyright protection - a complete industry chain closed loop

01

Beijing Designer Toy Industry Development Conference

Annual industry report release, policy interpretation, top brand roundtable dialogue, analyzing industry opportunities and challenges

02

Global IP New Product Premiere Ordering Fair

Official new product premiere certification, connecting national distributors and concept stores, on-site negotiation and signing

03

Cultural Heritage IP Licensing Matchmaking

One-on-one licensing negotiations with Palace Museum, National Museum, Sanxingdui, facilitating cultural creative collaboration projects

04

AI Empowerment Designer Toy Innovation Forum

AI design/production/marketing implementation sharing, investment institution matchmaking

05

China Toy & Designer Toy Export Buyer Matchmaking

Face-to-face negotiations with global overseas buyers, expanding overseas export orders

06

Original Designer Toy Design Competition & Awards

Discovering emerging designers, incubating original IP for industrialization

07

Designer Toy Artist Signing & Limited Edition Release

Famous artists signing exclusive limited editions on-site, driving end consumer traffic

08

Copyright Protection & Anti-counterfeiting Service Session

One-stop service for copyright registration, infringement consultation, and anti-counterfeiting assistance

Exhibition Zones & Products

12 Professional Zones

Five Product Categories

1. Designer & Collectible Toys

Collectible figures, blind boxes, building blocks, plush toys, AI smart toys, VR digital collectibles, cultural creative products, artist originals, IP licensing services

2. All Category Toys

Educational toys for infants, electric remote control, DIY crafts, outdoor sports, wooden traditional dolls and model toys

3. Baby & Maternity Products

Baby care products, baby food, strollers & car seats, baby clothing & shoes, postpartum services, maternal supply chain

4. Industry Chain Services

Testing & certification, product design, cross-border export, molds & raw materials, copyright protection, government delegations

5. IP Industry Ecosystem

Animation/film/cultural/sports IP licensing, brand derivative development, IP transformation matchmaking, design company clusters

Partner Media

Over 100 mainstream media covering the exhibition comprehensively

China Toy

CCTV Finance

Sina Toys

Toy World

Baby Industry

Designer Toy

Toy Info

Beijing Evening

Sohu Baby

Toy Business

Baby Online

Tencent Parenting

Exhibition Application Process

01

Submit Application

Submit exhibition materials, dedicated contact within 3 working days

02

Qualification Review

Brand, product, and intellectual property compliance verification

03

Select Booth

Choose available booths after approval

04

Service Activation

One-on-one specialist support throughout pre-exhibition preparation

Contact Us Now

Booth Booking & Business Cooperation

Organizing Committee Contact

Hotline: (86-21) 6439-6190
Email: info@goldenexpo.com.cn
Website: www.designertoyexpo.com
Venue: China International Exhibition Center (Chaoyang)
Date: 2027.04.23-25

Online Inquiry

Designer Toy Beijing 2027 Co-host: Beijing International Toys & Baby Products Exhibition