Advantages 

As an international metropolis, Shanghai's core competitive advantages are manifested in economy and finance, international environment, port logistics and diversified markets.

Advantage1： Economic and Financial Center

In 2024, Shanghai's GDP surpassed RMB 5 trillion, with aggregate financial market turnover reaching RMB 3,650 trillion. The city hosts China's highest concentration of financial infrastructure platforms, including the Shanghai Stock Exchange and Shanghai Futures Exchange, while reinforcing its global financial hub status through attracting 1,016 multinational headquarters and 591 foreign-funded R&D centers cumulatively.

Advantage2： Global Resource Allocation Capacity

As the core city driving the integration strategy of the Yangtze River Delta, Shanghai attracts transnational capital with the developments of the North Bund, resulting in 30 new foreign-funded R&D centers established in 2024 and international cruise passenger volume reaching 42,300. Infrastructure such as the Shanghai International Cruise Terminal have facilitated the coordinated development of shipping and finance, forging the "Shanghai model" for global resource allocation

Advantage3：Vitality of the Private Economy

In the first quarter of 2025, the export volume of private enterprises in Shanghai increased by 26%, with their share of total exports rising to 44.8%, which have become the key engine driving export growth.

Advantage4： Port & Logistics Advantages

 Shanghai Port operates two major terminals, Waigaoqiao and Yangshan, of which Yangshan Port is one of the world's largest automated container terminals. Equipped with 28 quay cranes, 121 rail-mounted gantry cranes, and 145 automated guided vehicles (AGVs), it achieves 30% higher operational efficiency than traditional terminals while reducing labor costs by 70%. Handling over 50 million TEUs (twenty-foot equivalent units) annually, the port has established trade links with 200+ countries and regions, with shipping routes covering Europe, America, Africa and South America.

Advantage5：Diversified Market Expansion

Shanghai has recorded significant export growth to emerging markets such as India (up 54.8%), Russia (up 28.6%), and ASEAN (up 24.7%), while maintaining stable market shares in traditional markets including the EU and the United States.

Advantage6：Innovation Ecosystem and Business Environment 

In 2025, Shanghai implemented the 8.0 version of the business environment, supporting global enterprises in investment and establishing a "service package" mechanism for key enterprises. based on industrial carriers such as "Moshu Space", it provides full-chain services including computing power and data, attracting a large number of young makers and AI enterprises.

Buyer Channel

The invitation of exhibitors is based on previous exhibition statistics. More than 1 million tickets will be printed and distributed in small commodities cities, professional streets and production bases across the country. Furthermore, the special report of the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East China Fair, Canton Fair, China-ASEAN Expo. At present, the organizing committee has set up a special customer invitation group, which will not only invite sellers from offline commodity cities and professional markets, but also famous e-commerce top sellers from Taobao, Pinduoduo, and JD.com. based on cross-border platforms such as Amazon, AliExpress, DHgate.com, Yuguo, onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.

Major Exhibits

Toys/Trendy toys/Baby strollers/Strollers|/Baby & child products/Brand Licensing 

Exhibition Process

1.Fill in the "Application Form" and fax it tothe organizer committee.

2. Booth fees for exhibitions must be paidwithin fivedays after the booth is///confirm/i/i/ied

3. After confirming the booth, the organizer will issue the"Exhibitor Manual" to exhibitors, which includes the informationabout the introduction of the pavilion, the transportation ofexhibits, the design and construction of the exhibition stand.the arrangement of travel and accommodation, and the rentalof articles. Exhibitors must fill in the relevant forms in themanual as required and mail to the organizer committee beforethe deadline.

4. The principle of booth allocation is " first book and pay, then ///confirm/i/i/i

Booth Reservation

Your timely reservation will allow us to preassign exhibit space. Requests for exhibit space will be accepted on a “first come, first served” basis.

To reserve the booth or learn more information, please contact:

Tel:(86-21)6439-6190

E-mail:info@goldenexpo.com.cn