Shanghai International Toys and Hobby Expo 2026

Show Time：2026.03.19-21

Venue：Shanghai New International Expo Centre

about TOYEXPO

    Toys are not only the source of children's laughter, but also a bridge connecting the world. As the world's largest toy production and export base, China has long maintained a leading position in the global toy market, while establishing a complete industrial chain for toys. According to official data, China's total toy exports in 2024 reached 39.87 billion US dollars, with exports to the United States amounting to 10.55 billion US dollars, with a 4.2% increase year-on-year. Exports to the five Central Asian countries totaled 11.3% compared to the previous year, among which shipments to Kyrgyzstan recorded the highest growth at 86.6%. In the first quarter of 2025, Shanghai retained its position as China's leading exporter with total foreign trade volume of 1,005.385 billion yuan. Shanghai, as China's premier economic powerhouse, is witnessing a transformation in its toy market characterized by declining traditional stores and the rise of emerging retail formats. These new stores have not only injected new vitality into Shanghai's toy market, but also heralded a new direction for the industry in the future. As China's premier trade fair dedicated to brand development and export growth in the field of the toy and trendy toys, Shanghai International Toys and Hobby Expo (Hereinafter referred to as Toyexpo SHANGHAI) will focus on new product launches, business transactions, and brand globalization, aiming to establishing the ultimate business matchmaking platform for market expansion, brand promotion, trade negotiations, and international exchange. During the exhibition, there are a series of events will be held, including the China Toy Export Globalization Forum, Cross-border E-commerce Product Selection Summit, and Overseas Buyer Matchmaking Conferences, to amplify trade deals and export growth for exhibitors. Relying on Shanghai's advantages as China's largest port hub and its global trade network, this expo will utilize brand development and export expansion as strategic gateways to radiate influence worldwide, attracting professional buyers from across the globe to gather in Shanghai.

New Opportunities

    In order to promote brand building and global expansion for China's toy and hobby products, Golden Group, in collaboration with industry organizations from major manufacturing regions and relevant media, will hold the Shanghai International Toys and Hobby Expo 2026 at the Shanghai New International Expo Centre from March 19 to 21, 2026. Taking “Bridging the World through Brand Building & Global Expansion” as its theme, relying on Shanghai's strengths as an international metropolis with unique export advantages, it will attract industry organizations, manufacturers, trading companies, cross-border platforms and overseas institutions from toy, trendy toys, baby stroller and infant product manufacturing hubs to attend the exhibition with the purpose of purchasing and visiting. Participants will gather in Shanghai to exchange their ideas on boosting toy exports, addressing industry challenges, and advancing the global expansion and high-quality development of China's toy industry.

Advantages 

As an international metropolis, Shanghai's core competitive advantages are manifested in economy and finance, international environment, port logistics and diversified markets.

Advantage1： Economic and Financial Center

In 2024, Shanghai's GDP surpassed RMB 5 trillion, with aggregate financial market turnover reaching RMB 3,650 trillion. The city hosts China's highest concentration of financial infrastructure platforms, including the Shanghai Stock Exchange and Shanghai Futures Exchange, while reinforcing its global financial hub status through attracting 1,016 multinational headquarters and 591 foreign-funded R&D centers cumulatively.

Advantage2： Global Resource Allocation Capacity

As the core city driving the integration strategy of the Yangtze River Delta, Shanghai attracts transnational capital with the developments of the North Bund, resulting in 30 new foreign-funded R&D centers established in 2024 and international cruise passenger volume reaching 42,300. Infrastructure such as the Shanghai International Cruise Terminal have facilitated the coordinated development of shipping and finance, forging the "Shanghai model" for global resource allocation

Advantage3：Vitality of the Private Economy

In the first quarter of 2025, the export volume of private enterprises in Shanghai increased by 26%, with their share of total exports rising to 44.8%, which have become the key engine driving export growth.

Advantage4： Port & Logistics Advantages

 Shanghai Port operates two major terminals, Waigaoqiao and Yangshan, of which Yangshan Port is one of the world's largest automated container terminals. Equipped with 28 quay cranes, 121 rail-mounted gantry cranes, and 145 automated guided vehicles (AGVs), it achieves 30% higher operational efficiency than traditional terminals while reducing labor costs by 70%. Handling over 50 million TEUs (twenty-foot equivalent units) annually, the port has established trade links with 200+ countries and regions, with shipping routes covering Europe, America, Africa and South America.

Advantage5：Diversified Market Expansion

Shanghai has recorded significant export growth to emerging markets such as India (up 54.8%), Russia (up 28.6%), and ASEAN (up 24.7%), while maintaining stable market shares in traditional markets including the EU and the United States.

Advantage6：Innovation Ecosystem and Business Environment 

In 2025, Shanghai implemented the 8.0 version of the business environment, supporting global enterprises in investment and establishing a "service package" mechanism for key enterprises. based on industrial carriers such as "Moshu Space", it provides full-chain services including computing power and data, attracting a large number of young makers and AI enterprises.

Buyer Channel

The invitation of exhibitors is based on previous exhibition statistics. More than 1 million tickets will be printed and distributed in small commodities cities, professional streets and production bases across the country. Furthermore, the special report of the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East China Fair, Canton Fair, China-ASEAN Expo. At present, the organizing committee has set up a special customer invitation group, which will not only invite sellers from offline commodity cities and professional markets, but also famous e-commerce top sellers from Taobao, Pinduoduo, and JD.com. based on cross-border platforms such as Amazon, AliExpress, DHgate.com, Yuguo, onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.

Major Exhibits

Toys/Trendy toys/Baby strollers/Strollers|/Baby & child products/Brand Licensing 

Exhibition Process

1.Fill in the "Application Form" and fax it tothe organizer committee.

2. Booth fees for exhibitions must be paidwithin fivedays after the booth is//confirm/i/ied

3. After confirming the booth, the organizer will issue the"Exhibitor Manual" to exhibitors, which includes the informationabout the introduction of the pavilion, the transportation ofexhibits, the design and construction of the exhibition stand.the arrangement of travel and accommodation, and the rentalof articles. Exhibitors must fill in the relevant forms in themanual as required and mail to the organizer committee beforethe deadline.

4. The principle of booth allocation is " first book and pay, then //confirm/i/i

Booth Reservation

Your timely reservation will allow us to preassign exhibit space. Requests for exhibit space will be accepted on a “first come, first served” basis.

To reserve the booth or learn more information, please contact:

Tel:(86-21)6439-6190

E-mail:info@goldenexpo.com.cn