Yiwu International Toy&Hobby EXPO2025

June 13-15,2025

Yiwu International Expo Center ‒ Zhejiang

about TOYEXPO

Yiwu International Toy& Hobby Expo (hereinafter referred to as Yiwu Toy Expo) is a professional foreign trade export procurement event in the field of toys, strollers and baby products in China, focusing on new product releases, trade transactions and brand going overseas, and making every effort to build the best business platform for market development, brand promotion, business negotiation and international exchanges in the field of toys. The first Yiwu Toy Fair has been successfully held, the exhibition attracted nearly 200 excellent suppliers from the toy, stroller and baby products industry at home and abroad to carry thousands of goods for exhibition, the three-day exhibition attracted a total of 28,410 people to visit the museum, including more than 4,617 overseas purchasers. The number of online viewers of the online live broadcast exceeded 3.5 million, and the number of viewers of the picture live broadcast was nearly 180,000. Among them, Chenghai Toys, Pingxiang and Guangzong Baby Carriages, more than 120 booths with a total cooperation intention of nearly 72 million yuan, and an on-site transaction amount of nearly 14.5 million yuan. Overseas buyers spoke highly of this year's Yiwu Toy Fair, believing that China has a good toy supply chain, and Yiwu Toy Fair is one of the best platforms for them to achieve one-stop procurement. Exhibitors also said that the strong morale of buyers has brought about an increase in orders, and in addition to on-site signing, buyers have continued to make follow-up appointments to visit factories and see production capacity, and more cooperation is expected to be reached in the future. During the exhibition, a number of activities such as the China Toy Foreign Trade Overseas Development Forum, the E-commerce Selection Conference and the Overseas Buyers Meeting were also held to boost the trade transactions and foreign trade exports of exhibitors. The exhibition will make full use of Yiwu, the best import and export trade platform, with the world's small commodity capital as a window, radiating at home and abroad, and attracting global professional buyers. While providing a display window for all exhibitors, the exhibition will also build bridges for enterprises through various activities, providing new development opportunities for enterprises to go abroad and sell overseas.

New Opportunities

enterprises, the Hosted by Zhejiang China Small Commodity City Group and Organized by Yiwu China Small Commodity City Exhibition and Zhejiang Green Exhibition, Execution Unit Zhende Exhibition together with various production areas, industry organizations and relevant media, are scheduled to continue to hold the "The 2nd Yiwu International Toy& Hobby Expo 2025" at the Zhejiang-Yiwu International Expo Center from June 13 to 15, 2025.With the theme of "YiwuToy Fair Gathering Momentum to Go to Sea and linking the World", theexhibition fully relies on the world's largest small commodity wholesalemarket and unique e-commerce resource advantages of Yiwu "WorldCommodity Capital", bringing together more industry institutions, productionenterprises, foreign trade companies, cross-border platforms, and overseasrelated institutions in the production areas of toys, strollers and babyproducts to participate in the exhibition. At that time, everyone will gathertogether to seek good strategies for toy exports, solve industrialdevelopment problems, and promote the foreign trade of toy products andthe high-quality development of the industry.

Buyer Resources

Advantage1:  Foreign trade procurement

There are more than 3,000 forelgn trade organizations, and the number of resident foreign merchants has reached 20,000Furthermore. the forelan assengers throughput of airport have reached 206.600 people a year, Yiwu has establishedrade relations with more than 100 countries and realons al over the world, and its commodities have been exported tomore than 200 countries and regions on the five continents of the world.

Advantage2: Unique e-commerce environmentand geographical advantages

Yiwu is one of the earliest cites in China to develop e-commerce and cross-border e-commerce. According to statisticsthere are 108.000 Taobao (including Tmall) accounts registered in Yiwu, and nearly one-tenth of Taobao Crown stores thathave processed more than 500.000 transaction are in Yiwu. Yiwu lnternational Trade City, and Taobao vilage such asBexiazhu, Dongfuzhal and Qingyanliu have become the bases for wel-known e-commerce sellers from Tiklok, KuaishouAlibaba.com, DHgate.com, Taobao, Pinduoduo, JD.com, etc. to pick up the goods.

Relving on the logistics system for "New Eight Roads" connecting the five continents and the four seas by roads. railways.sea routes. aviation and Madrid-Yiwu train, commodities made in Yiwu are sold to the world. Besides, the cost of expressdelivery and storage is more than 20% lower than that of first-tier cities.

Advantage3: The first professional e-commerce exhibition andcross-border selection conference for toy industry

As a grand event for the toy industry, the show wll attract numerous powerful single product manufacturing enterprises andthe leading e-commerce enterprises to participate in the exhibition, and a large number of local foreign trade merchantsand traditional buyers are going to visit the site with a purpose to purchase or communicate

Advantage4: Precise focus on target groups

Point 1: only toys and Baby products buyers can participate.

Point 2: During the exhibition, a number of single product manufacturers matchmaking meetings & selectionconferences will be held, so that buyers can accurately direct connect with powerful factories.

Advantage5: Professional toys buyers will be invitedacross the whole network

Coverage 1: Taobao toys top and medium e-commerceCoverage 2: Pinduoduo toys top and medium e-commerce

Coverage 3: JD toys top and medium e-commerce

Coverage 4: Cross-border -commerce: Amazon,AliExpress, Alibaba.com, Yuguo, DHgate.com, AliExpress, onion GlobalShopee, Lazada, Lark, petal search, Wish, Walmat, eBay, Shopline, Ueeshop, Newegg, Joom, Cdiscount, Flmart, elc

Coverage5: Professional buyers from Yiwu lnternational Trade City and foreign trade organizations in Yiwu

Coverage6: Distributors from all over the country

Coverage7: Professional buyers from traditional channels in Zhejiang Province

Coverage8: Live commerce bases and community group buying in Yiwu

Advantage6: One-stop service for all needs

Service 1: Demand for explosive products

Service 2: Demand for creative new products

Service 3: Demand for expanding product line

Service 4: Demand for extending products related to toys

Service 5: Looking for the needs of single-product champion intelligentmanufacturing enterprises

Service 6: Demand for supply chain platform

Service 7: Demand for connecting the industry

Advantage7: Informative activities

Manufacturer Matchmaking Meeting

Matchmaking Meeting for Overseas Buyers of Toys

Cross-border Selection and Matchmaking Meeting

New Product Launch Conference for Toys Brands

 Buyer Channel

The invitation of exhibitors is based on previous exhibiton statistics. More than 1 miion tickets wll be printed and distributedin small commodities clties, proessional streels and production bases across the country. Furthermore, the special reportof the show will also be printed and distributed to exhibitors and visitors at professional exhibitions such as the East ChinaFalr, Canton Fair, China-ASEAN Expo. At present, the organizing committee plans to set up a special customer invitationgroup. which will not only invite sellers from ofline commodity cites and prolessronal markets, but also famous e-commercetop sellers from Taobao, Pinduoduo, and JD.com. based on cross-border platforms such as Amazon, AliExpressDHgate.com, Yuguo, onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site.

Major Exhibits

All kinds of toys

Hobby

strollers

IP licensing

trolleys

baby and children's household products, etc.

Exhibition Process

1. Fill in the "Application Form" and faxit to the organizer comnmmittee.

2. Booth fees for exhibitions must bepaid within five days after the boothls /////////confirm/i/i/i/i/i/i/i/i/ied.

3. After confirming the booth, the organizer will issue theExhibitor Manual to exhibitors,which includes theinformation about the introduction of the pavilion. thetransportation of exhibits, the design and construction ofthe exhibiton stand, the arrangemnent of travel andaccommodation, and the rental of articles. Exhibitorsmust fill in the relevant forms in the manual as requiredand mail to the organizer committee betore the deadline

4. The principle of booth allocation is " first book and pay, then /////////confirm/i/i/i/i/i/i/i/i/i".

Booth Reservation

Please book the booth of TOYEXPO 2025. The sooner you reserve , the better position you will get. The show canhelp you to increase exposure rate, stay ahead of the competitor, and open up unique business opportunities.To reserve the booth or learn more information, please contact:

Tel:(86-21) 6439-6190

E-mail:info@zhongliexpo.com