2026北京国际葡萄酒及烈酒展览会

Beijing International Wine & Spirits Exhibition 2026

同期举办：北京国际进口食品与农产品展览会

Beijing International imported Food and Agricultural Products Exhibition 2026

展览时间I Show Time

2026年11月08日-10日

Nov. 08-10, 2026

展览地点I Show Venue

中国国际展览中心-北京

China International Exhibition Center - Beijing

展会主题I Show Topic

新消费，共享全球美食美酒

New Consumption, Shared Global Cuisine and Wine Together

批准单位|Approved by

中华人民共和国商务部

Ministry of Commerce of the People's Republic of China

主办单位|Hosted by

中国欧洲经济技术合作协会

China-Europe Association for Technical and Economic Cooperation

中国绿色食品协会

China Green Food Association

中国报关协会

China Customs Brokers Association

高登会展集团

Golden Conference and Exhibition Group

承办单位|Organized by

坤启润泽（北京）咨询有限公司

Kunspire Enrichment Consulting Beijing Co., Ltd.

协办单位|Co-organized by

各地报关协会

Local Customs Brokers Associations

展会概况 | Exhibition Background

北京国际葡萄酒及烈酒展（简称SUPERWINE）作为中国进出口酒类行业最专业的采购交易会之一，目前已在中国地区成功举办过数十届，累计展出面积已超过数十万平米，积累了数十万家国内外优秀供应商及买家资源。展会共吸引来自全球四十多个国家和地区的数千家顶级优秀供应商携带数万类酒类商品前来参展参会。该展会在运营过程中分别得到政府主管部门、国际洋酒协会、法国香槟协会、法国干邑协会、墨西哥龙舌兰酒业协会、香港葡萄酒商会及各国使馆、领馆等国内外政府部门与相关行业组织的大力支持和参与；同时，也引起法国、德国、意大利、西班牙、智利、南非、美国、阿根廷、葡萄牙与澳大利亚等海外组织的关注，纷纷组团参与该展会。众多海外行业组织希望能借助SUPERWINE这一展示窗口与交易平台，将更多更好的优质葡萄酒与烈酒商品引入中国，以争取中国庞大的市场份额和满足巨大的消费需求。为能更好给国内外酒饮企业搭建一个宣传、展示与合作的平台和好的市场营销途径。坤启润泽联合相关主管部门与行业协会共同定于2026年11月08日-10日在北京-中国国际展览中心举办“2026北京国际葡萄酒及烈酒展览会”。此次展会将是中国进口酒不容错过的采购盛会，主要是帮助国外葡萄酒和烈酒企业进入中国市场提供绿色通道与合作平台。同时，也依托北京-作为中国的首都，中国政治与文化中心，拥有庞大的消费市场和政策支持，是进口食品与酒类商品的主要集散地等优势帮助国内外酒饮企业在展会期间树立企业品牌形象，拓展中部市场，实现企业的销售目标和扩大中国的酒饮消费市场的规模。

As one of the most professional procurement fairs for the import and export of alcoholic beverages in China, Beijing International Wine & Spirits Exhibition (hereinafter referred to as SUPERWINE) has successfully been held dozens of times across the country. The cumulative exhibition area has exceeded hundreds of thousands of square meters, attracted thousands of excellent suppliers from over 40 countries and regions around the world bringing alcoholic products to participate, which has accumulated resources of hundreds of thousands of excellent suppliers and buyers at home and abroad. During its operation, SUPERWINE has respectively received strongly support and active participation from domestic and foreign competent authorities, IFSP, Comite Champagne(CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants' Chamber of Commerce as well as embassies and consulates from various countries and relevant industry organizations. Meanwhile, the fair has also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia to participate in the forms of National pavilions. More and more international industry associations expect to leverage SUPERWINE as a display window and trading platform to introduce more high-quality wines and spirits to China, aiming to capture a larger market share and meet the huge consumer demand in China. To better establish a platform for domestic and foreign beverage companies to showcase and deepen cooperation, and explore marketing channels, Kunspire Enrichment Consulting Beijing Co., Ltd. together with relevant competent authorities and industry associations, plans to hold the "2026 Beijing International Wine and Spirits Exhibition" at the China International Exhibition Center in Beijing from November 8th to 10th, 2026. SUPERWINE will be an unmissable procurement event for imported wines and spirits in China, dedicated to providing a green channel and cooperation platform to assist foreign wine and spirits companies in expanding the Chinese market. Relying on the advantage of Beijing as the capital of China and the political and cultural center, with a large consumer market and strong policy support and is a major hub for imported food, SUPERWINE is committed to helping domestic and international beverage companies establish their brand image during the event, expand into the central China market, achieve their sales goals, and acquire the market size of China's alcoholic beverage.

展出大类 | Major Exhibits

• 葡萄酒：红葡萄酒、白葡萄酒、桃红葡萄酒、干葡萄酒、静态酒、甜型酒、加强酒、烈性葡萄酒及其服务商（组织）等；

• 洋酒与烈酒：香槟、雪莉酒、冰酒、白兰地、威士忌、伏特加、朗姆酒、杜松子酒、清酒、起泡酒、龙舌兰、保健酒、酒饮食品等；

• 传统与时尚酒饮：白酒、黄酒、保健酒等；酒精类饮品，包括啤酒、鸡尾酒、果露酒等；

• 酒类服务：酒类配件及器具、酒类教育及培训、酒类服务商（酒类投资机构、物流运输服务商、酒类存储服务商等）等；

• 酒类宣传及组织：奖章、证书、葡萄酒书籍、杂志、网站、文化、广告、礼品、教育培训机构和服务机构等。

•Wine: red wine, white wine, rose wine, dry wine, static wine, sweet wine, reinforced wine, strong wine and its service provider

(organization) , etc.

•Wine and spirits: champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, agave, health wine, food and drink, etc.

•Traditional and fashionable drinks: white wine, yellow wine, health wine, alcoholic drinks, including beer, cocktails, fruit wine,etc.;

•Alcohol services: alcohol accessories and equipment, alcohol education and training, alcohol service providers (alcohol

investment institutions, logistics and transportation service providers, alcohol storage service providers, etc.

•Wine promotion and organization: medals, certificates, wine books, magazines, websites, culture, advertising, gifts, educational institutions and service agencies, etc.

目标观众 | Target Audience

• 酒类生产商、进口商、代理商、运营商、经销商以及葡萄酒爱好者：超过30万家批发商、经销商及零售商；近千家四星级以上的酒店；近十万家高档西餐厅及大卖场、免税店、夜场、高档会所等；

• 酒行业贸易及零售商：进口商、批发商、销售代表、专业零售商、专业连锁零售店等；

• 电商新渠道：网红直播、新零售、电商、微商、社交电商、社群团购、社区团购等

• 大型超市和普通超市：大型超市和普通超市采购中心、饮料采购经理、葡萄酒行业经理、大型超市和普通超市经理等；

• 咖啡厅、酒店和餐厅：各大酒店及夜总会及餐厅（餐饮经理、侍酒师）、连锁餐厅和连锁酒店等；

• 免税经营行业：免税经营者、船具商、免税店、具有采购部门的航空公司、具有采购部门的邮轮和渡轮公司等；

• 电子商务行业：葡萄酒及烈酒类网站设计师、此类网站的葡萄酒和烈酒买家等。

•Wine producers, importers, agents, distributors and wine lovers：More than 300 thousand liquor wholesalers, distributors and retailers, nearly 4,000 four-star hotels, nearly one thousand four-star and above hotels, and nearly 100,000 western restaurants, hypermarkets, duty-free shops, night markets, high-end clubs, etc.

•Wine traders and retailers: importers, dealer, wholesalers, sales representatives, professional retailers, professional super-chain stores, etc.

New e-commerce channels: Internet celebrity live broadcast, new retail, e-commerce, micro-commerce, social e-commerce, community group buying , etc.

•General merchandise stores and ordinary supermarkets: Purchasing centers for GMS and ordinary supermarket, drink purchasing managers, wine sales managers, GMS and ordinary supermarket managers.

•Cafe, hotel and restaurants: Hotels, night clubs and restaurants (catering manager and sommelier), chain restaurants and chain hotels, etc.

•Duty free operation industry: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing centers, cruise and ferry companies with purchasing centers.

•E-Business: Website designers and buyers for wine and spirits, etc.

预定展位 | Booth Reservation

请立即预定“SUPERWINE 2026”展位，越早预留位置越佳，争取最大曝光率，领先竞争对手，开拓无限商机。

Please reserve the booth of " SUPERWINE 2026" immediately. The sooner you reserve, the better your reserved position. Strive for maximum exposure, lead competitors, and open up unlimited business opportunities.

如欲预订“SUPERWINE 2026”采购交易会展位，或了解更多信息，请发电子邮件至info@goldenexpo.com.cn 。或通过以下联络方法，预订展位。

To reserve the booth of “SUPERWINE 2024” or learn more information, please contact:

电话/ Tel : (86-21) 6439-6190

E-mail: info@goldenexpo.com.cn